Corporate volunteering and charitable donations are commendable efforts, but without proper impact measurement, it could be hard to ensure time and resources are allocated effectively to generate positive outcomes for stakeholders rather than unintended harm. More importantly, how can businesses refine their future decision-making processes to amplify impact?
A shared language around IMM has emerged globally, aligning investors, businesses, social organisations, and governments.
Effective tools must address five dimensions of impact:
- What change is created?
- Who experiences it?
- How much change occurs?
- How much is contributed by the programme?
- What are the impact risks?
The IMM framework helps organisations measure their impact, track performance, and benchmark effectively.