Have consumers ever stopped or reduced purchase from a brand because it does not prioritise sustainability?
Yes 49%
No 51%
EXPECTATION ON FAVOURITE BRANDS
Do consumers think their favourite brands are doing enough in sustainable development?
Strongly sufficient 3%
Strongly insufficient 6%
Insufficient 51%
Sufficient 40%
ATTRIBUTES OF SUSTAINABLE PRODUCTS
Key factors that constitute sustainable products or services
Our consumer research reveals insights into consumer preferences for sustainable brands and products, as well as sustainability opportunities for consumer brands.